Case study / SIJ Metal Ravne
From a long-standing operational challenge to a clear focus for improvement.
We helped turn a long-standing challenge into a defined focus, a business question and a plan for the next step.
Industrial process diagnosis · quotation process · decision support
Preparing quotations for demanding and non-standard steel grades requires coordination across several specialist functions. Sales needs the technical and quality groundwork before it can provide a suitable quotation.
Response speed therefore depends on the entire process: gathering information, specialist checks and handoffs between departments.
In our initial diagnostic discussions with SIJ Metal Ravne, we helped clarify which part of this process was a practical focus for further improvement.
What we did
Through several discussions with the sales and quality teams, we examined the process from a complex enquiry to quotation preparation.
We connected the information from those discussions with the findings of an existing analysis and focused on the technical and quality preparation that allows the quotation process to move forward.
Based on this, we prepared a decision document: a definition of the problem, the business rationale for improvement and a proposal for a focused diagnostic sprint.
The key insight
Improving sales response requires understanding the work that makes a quotation possible.
For complex products, a significant part of the response time is determined before the final quotation. It is therefore necessary to establish which information and specialist inputs enable progress, and where a first intervention would make sense.
This is a question of how sales, specialist preparation and the operational process connect.
What we prepared for the next decision
The initial work produced a concrete basis for assessing the next step:
A defined area for further diagnosis.
A connection between quotation response and business opportunity.
A prepared decision document.
A proposal for a focused sprint to examine real cases and select the first practical intervention.
The proposed approach included checking the causes of delays, distinguishing process changes from system changes, and assessing whether further investment was justified.
Why it matters to the business
Preparing a suitable quotation faster can improve the chance of responding to an enquiry on time and remaining in the buyer’s consideration.
Our work focused on clarifying this business opportunity and preparing a concrete proposal to investigate it further.
We helped turn a long-standing challenge into a defined focus, a business question and a plan for the next step.
Do enquiries get stuck between departments in your business too?
Together, we review what enables the next step and where an improvement would make the most sense.
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